Tips On How To Build Income In Stock Photography

Everyone taking pictures for any length of time eventually looks at their collection of images and starts seeing dollar signs. They started thinking about sending their photos to a stock agency and making a little sideline cash. If that’s your plan for extra cash your chances of actually making any real money are extremely remote, just like gaming at best online casino real money Australia.

On the flip side of that, there are people making $40,000 to $50,000 a year from commercial stock photography while working 3 to 4 days a week, a few are making more than $100,000 a year but they’re putting in more hours.

So there we have the beginning of the tale of two approaches to stock photography; one that’s successful over the long term and one that’s a fantasy with little chance of making money. What follows is our advice for getting started on the one more likely to pay off, and if you try out some games from best nz online casino you can also maximize your income.

Research

Every new business plan starts with thorough research. Launching into a new business with nothing but the vision in your head is risky because most of what you know right now about commercial stock photography is wrong. Start by reading a couple of books on the subject like Microstock Money Shots: Turning Downloads into Dollars with Microstock Photography by Ellen Boughn, and Stock Photography – 2nd Edition by Blair Howard.

By the time you’re done reading up on the subject most of the common myths people carry around in their heads about commercial stock will be replaced with a more practical frame of reference.

Treat It Like a Business

People get hobbies and businesses confused all the time and end up failing at the business they loved as a hobby.

Any hobby, raised to the level it becomes a business, ceases to be a hobby and becomes a job. The same is true in stock photography. The more businesslike your approach, the more likely you are to be successful.

You can’t just shoot willy-nilly whatever you feel like on a particular day, you have to spend time understanding your market and what your customers want. Then start building that long-term relationship by consistently delivering both the quality and content that stock commercial customers want.

Seasonality

When you shoot commercial stock for a living the seasons become bizarrely convoluted. You’re shooting for the Christmas holidays in late summer, spring themes in the dead of winter and summer themes when it’s still cold enough to get frost in the morning.

The reason you’re doing that is your customers are planning seasonal advertising runs months in advance. They’re not looking for Thanksgiving photos in November, they’re collecting collateral for those ads in August and September, so that means you’re shooting them in July.

Sometimes you’re shooting summer photos a whole year in advance. The exact timing will become easier the longer you work with it. You’ll be able to tell by how many views your image gets if you’re hitting the timing right.

Constantly Creative

One advantage you have been new to the business is advertisers are constantly looking for something new; a fresh face, a different look, a new perspective. When they find something they really like that’s new, sometimes they’ll want exclusive rights to an image. When that happens it’s like hitting the jackpot, that’s where the big money is in commercial stock photography.

If you’re really lucky and the company wants to use your image as a brand logo, then you’re really into some money.

Really, if you’re making a few dollars per image, per year, you’re doing really well. Over time, as the number of images you have in your catalogue increases that starts adding up to some decent money.